You could have the best reels, and they could all flop- or worse yet, could attract the totally wrong person. Why? Because you haven’t been intentionally talking to your ideal audience. Sometimes the thing that you’re marketing is exactly for people like yourself, so it’s easy to talk like your ideal customer. Other times, not so much. So you need to be intentional about what you say when you’re promoting your book.
My ideal audience is young adults who like to read Sci-Fi Dystopian. They listen to Taylor Swift. They could be homeschooled, public schooled, or private. They could also be boys or girls.
So if I make a post and mention Garth Brooks’s music or something CNN said, that post won’t resonate with teens cause they don’t listen or watch those people.
Your homework this week is to answer these questions in the description below. This will make sure that every time you say anything publicly about your book, you are detracting as much as you are attracting the ideal person to buy your book.
-Questions-
Gender:
Age:
Pain Points:
Their biggest challenges:
Education:
Interests:
Location:
What keeps them up at night:
Are they on social media:
How do they make purchasing decisions:
Favorite brands:
Their lifestyle:
They listen to:
Leave a Reply